Author Archives: Valsa

About Valsa

Here's a little 'About Me ' I am Valsa John, am a Copywriter from Mumbai, India. I have a degree in Commerce (Bombay University, India) and a Diploma in Early Childhood Care and Education (B.U.). I chose Copywriting after I discovered I was happiest while writing ads, brochures,dmers,tvc's, btl et al. Do check out my portfolio...on I write for ads, blogs, articles, reviews; that includes social media. Do have a ‘dekko’...even a line of your opinion is valuable to me! Thanks.

Are You Taking Massive Action or Passive Action?

Great tips, always!

Live to Write - Write to Live

My friend and mentor, Brooke Castillo, has often spoken about taking “massive action.” Her definition of massive action is taking action until you get the results you want.

Well, as a part-time writer with many projects in the works, I feel like I don’t see results very often—but I realize that depends on what results I’m looking for.

If the result I’m looking for is to finish my novel, I’m definitely not there yet. But if my result is to write for 15 minutes every day, then I’m seeing the result I want.

Even though 15 minutes a day (my minimum) doesn’t seem like much, it keeps the momentum going and I often write for much more than that. I’ve noticed if I start skipping days the days can turn into weeks very quickly.

So writing for at least 15 minutes a day is “massive action” for me right now.

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Posted by on August 22, 2014 in Humour


Bade Achche Lagte Hain – love scene!! Will the audience accept it!

Last week saw a revolution of sorts on television. They actually showed a love-making scene. The coy blushing couple who for years don’t have any inclination; in spite of being in the living together in the same room, will change forever, I think. And, I am no expert. I avoid these serials like the plague. First all, the complications in Indian television serials just boggle my poor mind! It gets addled with fear at these unknown species of the wicked mother-in-law, scheming relatives and their ilk.

The scene in the serials I normally watch with a Zee Cafe in between, either the guy is involved with someone else; a compromise marriage happens and the Indian hero stays faithful to the memory of his love. Slowly, very slowly it takes years and you would wonder how India takes the world tag of number one populator in the world leaving even China behind! Simple! the actual fact is quite different. Women have no say in the matter and the men need a sleeping bag!

So everything is matter of fact. That’s what you’d think. But, take a look at Indian TV and you’ll know it still is in the Stone Age as far as human emotions are. The m.i.l (mother in law) is on her own trip. Either she is too good or too bad and bad is as bad as bad gets. Torture the d.i.l (daughter in law) or vice versa sometimes and you have the whole country on tenterhooks 6 days a week. Imagine!

Each time a serial started on a light-hearted note I trill. This is for me. Slowly, but surely, the plot manages to take a nasty turn – and everything then goes for a toss. What’s wrong with a good laugh and some fun and laughter? Like the American serial F.R.I.E.N.D.S or Three and a half men with Charlie Sheen; the Indian serial Sarabhai v/s Sarabhai – the ultimate in sophisticated humour in India. Then it vanished with no new seasons. It seems it did not have a good run as the all-knowing TRP’s pronounced and that was that. What about just giving us some good entertainment and forget Trp’s. Greed is evil, I feel like telling producers. Why not watch and wait. You might be surprised.

Then came the Hindi serial Bade achche lagte hain – the title taken from a famous Hindi film song roughly translated as I Like these things a lot (it sounds odd in English – LOL)! It could be ‘these are a few of my favourite things’! And, here the protagonists are in their 40’s and 30+ and they are shyer than 18 year olds (duh!) But, there is some charm in their discovering love. It was kinda cute! There is the evil step mother but she is so cute you just don’t believe she has done all those evil things – but she has it seems (very wicked), you wouldn’t believe how very wicked. Anyways, finally the couple discover love and after a lot of dilly-dallying the path breaking, love-making scene is aired to Indian homes.

Frankly it would be a little awkward with family members awake at 10.45 pm (shh the baby ones), only because it was a long drawn scene. 30 minutes and acting like teens caught in the act. Cho chweet. NOO actually No! The next day there is no after play or stuff just denial from the guy. Gosh, he has this – ‘i must have been crazy to have done this evil thing’ kind of attitude.

Imagine any hot-blooded Punjabi (North Indian male) or any male for that matter behaving like that. Indian movies and serials make a big show about the Punjabi factor. What about the South Indians, East, West – well! They just don’t know PR. Punjabis have ‘Balle Balle’ and other phrases which today is common in most households especially the younger generation. All because of the dozens of Indian films are made by our very romance Director and Producer – Yash Chopra and he has sold the ‘Punjabi’ factor to Indians with panache.

Every Indian relates to these today! Huh! You’re wondering what’s happening. Well! 1.21 billion Indians and 28 states (i hope i got that right), and you have a range of cultural differences as you can count on the abacus! But let’s not digress for it is a topic that has so many layers!
But, I suppose it’s ok if you give credit that things are coming out of the closet – maybe it will teach people how to go about wooing your love. If you can start at 40 then there’s hope for Asians. This scene will now be measured with TRp’s and then they will add more till then other crazy goings on will go on and we will be sated with our lot! But, believe me if the couple behave like they have committed a sin then it’s off for me. I can sleep earlier – all the better for my tired mind!

All I want is light-hearted fun n frolic evening or late night-time pass as we are wont to say!. Are you listening, Ekta Kapoor (a woman business tycoon in films and serials actually in the other order) and all producers who dare not step into funny waters…Take a leap!!

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Posted by on March 16, 2012 in Bollywood, Humour, Personal


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Eat right – a reblogged post

Great tips had to share 😀

Fit Body Now

My list of things that I think may prevent you from losing weight:

1. Eating when you are bored. I am a college student and when it’s time for me to study, I get hungry. Why? because I don’t want to study so I’m distracting myself. Studying bores me, so I say if I’m eating then I can’t study. When you are at work or school or at home, keep a bottle of water near you. Drink it when you get the urge to take a break and eat. Also, many times we are actually thirsty and dehydrated, not hungry. And drinking water will fill your stomach up with zero calories. Another method, is to keep gum with you. The chewing and flavor will trick your mind into thinking that you are eating.

2. Portion Sizes. I have near been to another country other then the United States. I hear…

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Posted by on February 1, 2012 in Humour


Creative post – reblogged

It is so wonderful to see creativity to take a leap and this post inspires me. If you haven’t –  do take a look!

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Posted by on January 30, 2012 in Crafts, Inspiring, Personal, Learning



Ethnic Indian Warli

Warli Paintings from India

Maharashtra, Thane is home to Warli where villagers decorate the walls entrance with this art. It depicts every arena of life – weddings, household work and aspects of life like farming etc. Warli has taken new strides in the world and is globally appreciated. Experimentation is becoming the key, the art form is simple to do. Basic shapes are the triangle back to back, which makes for the bottom and a circle for the head. The square parts of the design represent physical structures; like a home etc.

Warli looks stunning on any surface walls, fabric, earthen ware, wooden surfaces – the sky is the limit – and today you can use the basic style and innovate with new ideas…

On fabric – use fabric colors, either black or maroon or just let your imagination fly. Glossy colors with a little shimmer can dazzle any outfit. On paper, poster colors work fine.

Check out this original design

Here are simple ways to do warli art

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Posted by on January 30, 2012 in Crafts, Learning, Uncategorized


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A tryst with feminism!

Feminism – today you just take it for granted, but suddenly I was curious what was it before feminism took shape. I can imagine the cudgels a woman received for burning the food (obviously food wasn’t easy to catch) or dragged by their hair (gosh why hair – can’t bear that I love my tresses)!

I believe that’s the time men actually believed they were the superior sex when I think right from Adam biting the apple offered by Eve it was pretty obvious who ruled the roost really! Then why this big deal about feminist or no feminist

I think it sort of happened when women strolled into men’s domain and were actually very good at their job! Ok I agree driving a car isn’t easy for me but most women do as good or bad a job as a man. By nature, a woman is more creative, even while driving. And, why go the same straight way every single day, how boring!

Not to digress from important matters. Feminism started with unequal wages and then later for cultural differences. Simone de Beauvoir was pro feminism and supported writers. Things are so much better, today. Don’t you think so – what if you’re paid half in some jobs at least you are paid unlike in some third world countries. The Oxford dictionary lists 1894 approx for the start of feminism. Relation between the sexes was an issue. You had to invent headaches to be left alone.

Mary Wollstonecraft, a celebrated author believed both genders contributed to inequality and needed to be sensitized to this but critics called her and her ilk ‘amazons of the pen’. Samuel Johnson had more problems with women writing – well! I wouldn’t be here writing, if someone had taken him up on that!

Jane  Austen, Charlotte Bronte, Emily Bronte… Thomas Hardy too, supported the viewpoint of equality. Florence Nightingale also believed that women had the ability but not the opportunities. More than rights to vote (suffrage), right to education, better working conditions, double sexual standards (well!!) Centuries later when you look at it, things have changed and how. The world as seen from the media is about famous women in the entertainment industry – all of them need a man around and after every break up they look for another guy to cry or lean on. One who treats them like dirt; all in search of the elusive perfect man? Perfect – how dumb can you get, maybe they are!

In Asian countries, too, it’s the same. am speaking of celebrities’ because they  seem to be in a position to change the equation but to my surprise they put their titles to shame; make lofty statements and then live a life that is hardly one. It’s their life so who am i to crib but for the fact that there are kids involved sometimes it just don’t make any sense. Kids are involved and are preview to this life. Wouldn’t they be better off without this kind of family time! In the orphanages or in strictly observed homes. God knows I cannot fathom it!

The incident that still manages to surprise me is a famous celebrity who had a love child with another celebrity and then lived as she pleased. Years later out of the blue she marries this man quite out of her league, but rich, definitely. I read somewhere that this celebrity stated that once you reach the big 4, suitors vanish just like that’. So if you were looking for them, why put on the sham of being a feminist or self-dependent!

I think feminism is just a word that applied when women were really fighting to get a chance just to vote or to be allowed to work and freedom of choice. And, actually, isn’t it still the same! But, my sympathies are with those men who have suffered at the hands of the rights given to women. Sometimes women do go a bit too far. Okay so what if he claims to have a headache. It must have been genuine. Girls do cut some slack…puhleeze!

PS: this post came out of a creative prompt given to me and it had to biased toward males. personally that was a challenge. The rest of the info is real and comments are true, my reactions to those incidents mentioned are  real.  The asides are meant to be in jest.

i am not a hard-core feminist. And with end part seeming bitter is just a figment of some people’s imagination. I  truly adore the species and i think it is vice versa give or take a few opines…Well, for those who have read do believe that i believe in eternal love and will till my last breath:)

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Posted by on January 15, 2012 in Humour, Personal, Uncategorized, Writing


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Dear Mr. Shahrukh Khan – an open letter to SRK

I would have called you SRK but those days when I felt that close to you as a fan are finally over! The first time you came on-screen as ‘Baazigar’, I didn’t like it, one bit! Though you gave a brilliant performance, I just didn’t like heroes turning villains with such vengeance. Then, with the movie ‘Darr’ (fear) you were even more scary. Then finally you were transformed by the Chopras in DDLJ as Rahul and ditto in Kuch kuch hota hai, ‘Dil to Paagal hai’! Later you did ‘Anjaam

I have never seen – a more cruel character in Indian films! After the success of Rahul, I think you decided to stay on the safe and hit path and your fans lapped it. I wonder if you know how big a fan base you had. I suppose you do!! I do not have statistics but you know, after all, you own an IPL team!

Dear Shahrukh, do you feel that you have let your fans down with ‘this’ new ‘movie’ of yours! Not that you have not had your share of flops – you did – but it didn’t matter to your fans and everyone does, as Amitabh Bachchan would tell you! In fact, Rishi Kapoor is an even better example – he’s doing roles he wasn’t offered in his salad days! Of course you had Salman, Aamir to contend with in the senior trio; yet you held your own with dimpled charm. Until slowly it became obvious that you could not take no for an answer and like a petulant child, you had to have all the awards. And, stay the centre of attraction always. Each year it became more grating; but who would bell the cat!

My take is not on the disaster movie you have made Ra…g 1 whatever… it makes me sad that you put yourself in our faces till we wanted to scream those bad words your ‘chamak chalo’ did, (poor Kareena)! We wouldn’t since we aren’t that uncouth are we? I can say this without seeing the movie .

YES, I have not seen the movie, because I have been reading reviews to see if there was a ‘hope and a prayer’ that people were wrong; reviewers were wrong! But no, unlike ‘Chak de’(definitely your best), even ‘My name is Khan’ and even a ‘Paheli’ brought this smilethat you wanted to do something different and yes – I have seen these movies even ‘Paheli’! But, I know I just can’t put myself through this one!!

So what went wrong, dear Shahrukh, was it a personal dream to do these Superhero roles in one film?? Fair enough, but why force yourself on the audience with media bashing us with an overdose. I wouldn’t want to point this out, lest you feel crestfallen – but do watch Aamir and even Salman, there is a softness, as if they know the limits(i  believe even Aamir goes overboard but, his cleverness catches you by surprise!!). My heartfelt advice is please – do take a vacation – lack of sleep, late nighters can do this to people. Do come back refreshed. You have not reached the limits of your talent, I’m sure, though, I think you need a break and WE Do TOO!

Maybe then, when you come back we will be ready for an out-of-the box movie but please check the copyrights too! Somehow, I get the feeling, the guy who sued you for copying his concept made maximum profits on Ra.One! Please do take this in good spirits! Wish you bon voyage!

PS I loved ‘chalte chalte’ and ‘hum tumhare hain sanam’ and I feel you play the jealous husband perfectly but no more! Puhleeze! Wish you luck, Don II.

A once upon a time fan!

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